Obsession Debut Single Package
Social Media Branding
The Obsession project with The Xi began with a meeting where we discussed the vision for the visuals accompanying the single from a Social Media standpoint. The concept we came up with was simple black and white and resulted in social skins like the ones displayed.
After our initial meeting and some revisions, we had the concept of the video which was then used to create both post content and story content used in paid and unpaid promotions.
Via countless email threads, we developed a logo for The Xi to use as their branding across every platform. The design began as a simple typeface, but with several modifications, we were able to make it great.